The new engines of loyalty: Who will drive the next era of choice?
Presented on Tuesday, 12 May 2026
Download the slides and recording from this on-demand webinar.
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Loyalty is no longer just about points and perks.
As AI‑powered agents begin to mediate consumer decisions, the balance of power is shifting—reshaping how trust is built, value is delivered and relationships are sustained. This change is already redefining loyalty across global brands and industries.
Watch our on-demand webinar to explore how traditional loyalty models are being challenged—and what it takes to build emotionally resonant, trusted and AI‑enabled loyalty strategies for the future.
Featuring insights from senior leaders at Arcos Dorados (McDonald's LATAM), Saudia Group and Dynamic Yield by Mastercard, this session uncovers where loyalty is headed, who controls the relationship and how brands can stay relevant in an agent-driven world.
An overview of the questions this webinar will help you answer:
- The decline of traditional loyalty models: who’s in control—your brand or the machine?
- What challenges are disrupting loyalty ecosystems?
- Is loyalty fatigue real?
- Are brands ready for the consumer power shift?
- How should you design relevant loyalty strategies in an AI-powered world?
Meet the experts
Nadejda Popova
Global Head – Loyalty
Euromonitor International
Ander Orcasitas
VP, Global Enterprise Unit
Dynamic Yield by Mastercard
Kashmira Motiwalla
Chief Loyalty Officer, AlFursan
Saudia Group
Diego Higuera
Customer Acquisition & Engagement Corporate Director
Arcos Dorados (McDonald's LATAM)
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