Sustainable transformation: Aligning brand claims with positive change

October 17 2024
9.00 CST / 15.00 BST / 16.00 CEST

Join us for an exclusive webinar that explores how authentic sustainability brand claims can drive positive change for business, people and planet alike. With a special focus on the FMCG sector, particularly the food industry, we'll discover how forward-thinking companies are communicating their genuine sustainability efforts to create powerful brand narratives that resonate with consumers, leading to mutually beneficial outcomes.

What you’ll learn:

In this 30-minute session, we will:

Explore effective strategies for crafting and communicating credible sustainability claims and impact, differentiating brands and influencing purchasing decisions.
Examine how companies are messaging sustainability initiatives while addressing affordability concerns, particularly as 40% of consumers cite price as a barrier during the cost-of-living crisis.
Analyse case studies of food and beverage businesses successfully communicating their sustainability commitments, driving positive impact and business success.
Discover how consumers actively seeking to make a difference through their food choices create opportunities for brands to authentically align with these values.

Register today to enhance your sustainability efforts, turning them into a strategic asset for your brand, society, and the environment. Don't miss the opportunity to leverage authentic green claims and play a role in shaping a more sustainable and equitable future.

PLEASE NOTE: This event is in collaboration with ‘FOUR32’ and by signing up for this event, you agree that Euromonitor International will share your data with this third party for marketing purposes related to this event.

Meet the speakers

Maria Bogdanova

Senior Product Manager

Euromonitor International

Sam Bowen

Partner

FOUR32

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