Sustainable transformation: Aligning brand claims with positive change
Presented on 17 October 2024
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Watch our exclusive on-demand webinar that explores how authentic sustainability brand claims can drive positive change for business, people and planet alike. With a special focus on the FMCG sector, particularly the food industry, we'll discover how forward-thinking companies are communicating their genuine sustainability efforts to create powerful brand narratives that resonate with consumers, leading to mutually beneficial outcomes.
In this session, we will:
- Explore effective strategies for crafting and communicating credible sustainability claims and impact, differentiating brands and influencing purchasing decisions.
- Examine how companies are messaging sustainability initiatives while addressing affordability concerns, particularly as 40% of consumers cite price as a barrier during the cost-of-living crisis.
- Analyse case studies of food and beverage businesses successfully communicating their sustainability commitments, driving positive impact and business success.
- Discover how consumers actively seeking to make a difference through their food choices create opportunities for brands to authentically align with these values.
Learn how to enhance your sustainability efforts, turning them into a strategic asset for your brand, society, and the environment. Don't miss the opportunity to leverage authentic green claims and play a role in shaping a more sustainable and equitable future.
Meet the speakers
Maria Bogdanova
Senior Product Manager
Euromonitor International
Sam Bowen
Partner
FOUR32
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