Navigating rapid AI adoption in European retail
Launching on Monday, 15 June 2026
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In 2005, Procter & Gamble observed that shoppers make up their minds about a product in the time it takes to read these words.
Then came the Zero Moment of Truth, the shopper shift towards researching products before ever reaching the shelf. Today, the journey is evolving once again.
AI is becoming retail’s new front door, transforming how consumers discover, evaluate and choose products. Now, retailers and brands face a critical question: can AI move beyond discovery and start rewiring the rest of the shopper journey?
Watch as Euromonitor’s Global Lead of Retail Insights, Michelle Evans, combines global benchmarks with European data to explore how AI is reshaping shopper behaviour across the region.
If you missed Michelle's session at Shoptalk Europe on Tuesday, 9 June, this on-demand webinar brings together the key insights and implications for retailers and brands navigating the next phase of AI-driven commerce.
Register to understand:
- How AI is rewiring the shopper journey globally—from discovery to decision
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Why GenAI is emerging as a new entry point for retail in Europe
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What’s driving consumers to use AI for product discovery
- Where AI adoption is accelerating vs still maturing
- What these shifts mean for retailers and brands across Europe
Meet the Euromonitor expert:
Michelle Evans
Global Lead – Retail Insights
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