Megatrends aim to simplify the nuances of how consumers think, behave and prioritise their spend.
However, a challenge for businesses is how to effectively identify where the real future opportunities are. In this webinar, we look at how to quantify megatrends to predict how they will evolve over time and what markets to prioritise.
Head of Lifestyles Research
Head of Innovation
Maria Coronado Robles
Sustainability Insights Manager
Senior Income and Expenditure Manager