Quantifying Megatrends

Are you expanding your portfolio in the right space?


You'll learn:

  • Why it's important to quantify megatrends and our approach 
  • Where these trends are having the biggest impact and how they are predicted to grow   
  • How to use this information to prioritise your investments and innovation efforts 

Megatrends aim to simplify the nuances of how consumers think, behave and prioritise their spend.

However, a challenge for businesses is how to effectively identify where the real future opportunities are. In this webinar, we look at how to quantify megatrends to predict how they will evolve over time and what markets to prioritise.

Speaker1 Image

Alison Angus

Head of Lifestyles Research

Euromonitor International

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