Passport Innovation: Live product demo

7 November 2024
09.00 CST / 15.00 GMT / 16.00 CET

Unlocking true innovation means diving deep into the product features and positioning of new market entries.

To understand how products are meeting consumer needs and how innovation is reshaping demand, it’s essential to evaluate these shifts on a large scale. Step one is identifying and tracking new brands and sub-brands as they launch, but it’s equally important to recognise which ones fall short.

For those that succeed, the key lies in pinpointing the features that drive staying power - but what claims and attributes transform a fledgling brand or sub-brand into a lasting success?

Join Euromonitor International for an exclusive product demo where you’ll discover how Passport Innovation's attribute tracker can help you to navigate new product journeys for strategic innovation. We’ll explore key questions, such as:

What product attributes or positioning strategies contribute to long-term success?
What are the emerging trends in product innovation across different categories?
What features or attributes define new brands with strong staying power?

Register today to refine your product development, identify new opportunities and strategically position your offerings to meet evolving consumer needs.

Meet the Euromonitor Experts: