In today’s fast-moving consumer goods (FMCG) market, brands face constant pressure to innovate but often lack the visibility needed to effectively track the new product development (NPD) lifecycle across e-commerce platforms.

Join Euromonitor International for a live demo of our AI-powered NPD tracking platform, Passport Innovation, to discover how real-time innovation insights can help you react faster, plan smarter and boost your chances of NPD success.

From the staying power of prebiotic claims in moisturisers to the rapid rise of sun care innovations, our experts will show how to track monthly product launches, monitor retailer and regional expansion and uncover what’s working, what’s not and what’s next.

In this 30-minute demo, you’ll discover how Passport Innovation helps you:

• Identify early signals of new product success or failure online.
• Benchmark performance and set realistic, category-specific expectations.
• Spot emerging trends in claims, ingredients and positioning.
• Learn from competitor outcomes to strengthen your own innovation pipeline.

Whether you’re launching the next big thing or refining your strategy, innovation monitoring can give you the edge needed to thrive in a dynamic, digital-first market.