Next Asian Wave: Strategies influencing global markets

Presented on Thursday, 7 May 2026

Download the slides and recording from this on-demand webinar.

Asian brands are transforming global competition at a speed and scale the world can no longer ignore.

From the rapid international rise of Chinese electric vehicles, beverage chains and digital payment ecosystems to the cultural influence of Korean beauty, food and lifestyle brands, Asia is shaping the next era of consumer expectations.

How do these players blend affordability, innovation and digital-first experiences to win over global audiences?

Join our experts as we break down the expansion playbooks of leading Chinese and Korean brands, revealing how they adapt to local markets, build ecosystem advantages and leverage authenticity to capture new demand.

You'll get a cross-industry view of the disruptions reshaping the FMCG industry, closing with an interactive panel that explores the actions global companies should take to stay competitive.

If you want to understand where growth is headed in APAC and beyond, the Next Asian Wave webinar is your essential starting point.

Your takeaways:

Disruption blueprint: Learn how brands use targeted speed-to-market strategies to overcome conventional obstacles and quickly expand worldwide
Ecosystem edge: Discover how to shift from selling products to creating a lasting digital ecosystem, using insights from embedded finance and consumer tech integrations
Localisation frameworks: Understand how to balance global brand consistency with the radical local adaptation required to win in complex markets like Southeast Asia
Gen Z engagement: Identify the innovation and authenticity traits that earn Korean beauty and food brands strong loyalty from digital-native youth
Strategic foresight: Develop the capability to assess your industry for potential disruptions, enabling you to anticipate actions by competitors