Eyes on Africa 2025 - Unlocking consumer goods growth opportunities in Africa

Presented on Wednesday, 1 October 2025

Download the slides and recording from this on-demand webinar.

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Explore the evolving African consumer landscape and uncover strategic growth opportunities in Sub-Saharan Africa. In this webinar, you’ll gain key insights into consumer behaviour, digital innovation, economic trends, and actionable strategies to drive long-term business success.

Don’t miss the chance to access fresh insights and practical strategies to transform your business and capitalise on emerging growth opportunities in the rapidly evolving FMCG sector.


What you’ll learn:

  • Access the latest insights: Get the latest consumer and industry insights to inform your strategic planning.
  • Adapt to shifting expectations: Understand how to respond to changing consumer expectations around value, convenience, digital innovation, and commerce.
  • Understand key dynamics: Gain a thorough understanding of the macroeconomic and socio-economic factors driving growth across Sub-Saharan Africa.
  • Unlock growth opportunities: Learn from practical examples and success stories to navigate and capitalise on the region’s market potential.
  • Apply actionable strategies: Take away practical insights to refine your business strategies and remain competitive in the dynamic FMCG market.

Meet the Euromonitor experts 

Speaker1 Image

Rubab Abdoolla

Senior Consultant

Speaker2 Image

Peter Hirst

Consultant

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