Customer Loyalty in the MEA Region: Innovations and Insights

Tuesday, 19 March 2024
12–1 PM GST

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Loyalty programmes are a powerful tool that can help you build strong customer relationships and foster repeat purchases.

In the dynamic Middle East and Africa (MEA) region, your brand needs to create strategic incentives and personalise rewards to match the preferences of your members.

Join our research experts to gain insights on the MEA landscape and how you can transform your loyalty strategy in the region. You’ll get actionable takeaways to enhance customer retention and drive growth.  


What you’ll learn:

  • The diverse MEA market landscape
  • Challenges and opportunities in customer loyalty
  • The power of emotional loyalty
  • The importance of crafting bespoke offers and incentives
  • Innovative ways to strengthen engagement with your audience
  • Tips to improve customer retention in the region

Who should attend:

  • B2C brands and retailers
  • Restaurant operators
  • Travel agencies and hospitality companies
  • Banks, payment service providers and fintech players

A preview of the data you'll get:

  • 85% growth of consumer expenditure in MEA by 2040
  • 45% of consumers in MEA regularly signed up for loyalty programmes to earn discounts and rewards last year—the highest of any region

Meet the speakers:

Speaker1 Image

Nadejda Popova

Senior Research Manager - Loyalty

Euromonitor International

Speaker2 Image

Mehrnoush Shafiei

Senior Research Analyst

Euromonitor International

Euromonitor is at the forefront of helping brands transform loyalty strategies like our collaboration with Visa on a co-op to turbocharge customer retention.

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Tuesday, 19 March 2024 at 12–1 PM GST