Customer Loyalty in the MEA Region

Presented on 19 March 2024. Download the slides and recording today.

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Loyalty programmes are a powerful tool that can help you build strong customer relationships and foster repeat purchases.

In the dynamic Middle East and Africa (MEA) region, your brand needs to create strategic incentives and personalise rewards to match the preferences of your members.

Watch this on-demand webinar to gain insights on the MEA landscape and how you can transform your customer loyalty strategy in the region. You’ll get actionable takeaways to drive growth and engagement.


What you’ll learn:

  • The diverse MEA market landscape
  • Challenges and opportunities in customer loyalty
  • The power of emotional loyalty
  • The importance of crafting bespoke offers and incentives
  • Innovative ways to strengthen engagement with your audience
  • Tips to improve customer retention in the region

Who should attend:

  • B2C brands and retailers
  • Travel agencies
  • Restaurant operators
  • Banks, payment service providers and fintech players

Meet the Euromonitor experts:

Speaker1 Image

Nadejda Popova

Senior Research Manager - Loyalty

Speaker2 Image

Mehrnoush Shafiei

Senior Research Analyst

Euromonitor is at the forefront of helping brands transform loyalty strategies like our collaboration with Visa on a co-op to turbocharge customer retention.

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