Inflationary pressures in Central and Eastern Europe are building up. Large increases in commodity prices and the cost of living are cutting into household incomes.
Our recent Voice of The Consumer: Lifestyle Survey indicates that over 30% of consumers in Europe intend to put more money aside for savings in 2022. At the same time, over 50% of surveyed Europeans report value for money as a factor of choice when buying household essentials.
IKEA Retail Sp. z o.o.
Market Intelligence Specialist
Head of Marketplace
Industrial Insights Manager
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