Quantifying Megatrends: Building Future Strategies with Confidence
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Watch now to learn:
- Explore the key megatrends forecast to drive product innovation
- Learn about where and how megatrends data can be applied across FMCG markets
- Identify key investment markets through the lens of a consumer
Growing consumer confidence has promoted the process of moving away from short-term disruption responses to long-term strategic plans, which incorporate post-pandemic priorities and needs.
In this session, our panel will discuss which trends businesses need to prioritise during their recovery phase and how megatrends data can be applied to business operations and strategies.
Alison Angus
Head of Lifestyles
Euromonitor International
Stella Vatcheva
Head of Innovation
Euromonitor International
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