Millennial Parents: Transforming Family Life

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  • Understand how millennials are redefining family structures
  • Learn their top family priorities and what this means for business
  • Identify the shopping preferences of this younger generation

Millennial parents are changing the way they raise their children compared to previous generations. These changes are affecting how they spend their money and make purchasing decisions.

This report focuses on the overall lifestyles of global millennial parents, with specific emphasis on how their values impact their behaviour as parents and what this means for business.

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