Shifting Market Frontiers Megatrend Africa Rising

Understand where to focus your investment based on increased expenditure, urbanisation and population growth
Learn how to develop products and services tailored to local, regional and country-specific preferences
Identify opportunities for growth in online retailing and m-commerce

Africa is set to be the next big consumer market as Asia starts to slow, offering high potential to investors.

This report analyses the increasing significance of the African market, the diversity of African consumers as well as opportunities and challenges across key consumer industries in Africa.

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Top 10 Global Consumer Trends 2023

Discover the trends that will dominate purchase decisions in 2023 and new strategies your business can implement to succeed.

Shifting Market Frontiers Megatrend Africa Rising

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Top 10 Global Consumer Trends 2023