Shifting Market Frontiers Megatrend Africa Rising


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  • Understand where to focus your investment based on increased expenditure, urbanisation and population growth 
  • Learn how to develop products and services tailored to local, regional and country-specific preferences 
  • Identify opportunities for growth in online retailing and m-commerce 

Africa is set to be the next big consumer market as Asia starts to slow, offering high potential to investors.

This report analyses the increasing significance of the African market, the diversity of African consumers as well as opportunities and challenges across key consumer industries in Africa.

Top 10 Global Consumer Trends 2021

Our report identifies the trends that will define consumer behaviour and influence business strategies this year.