Going Plant-Based: The Rise of Vegan and Vegetarian Food

Understand the driving forces behind plant-based diets
Learn how to market and position these products
Pinpoint the most popular product claims
Identify expected category developments in the future

Consumers following strict vegan and vegetarian diets remain a small group of the population, whereas those restricting animal-based foods accounted for over 40% of global consumers in 2020.

This report will dive into the vegan and vegetarian consumer, how to appeal to them and the future outlook for vegan food.

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Going Plant-Based: The Rise of Vegan and Vegetarian Food

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