Going Plant-Based: The Rise of Vegan and Vegetarian Food

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Download now to:

  • Understand the driving forces behind plant-based diets
  • Learn how to market and position these products
  • Pinpoint the most popular product claims
  • Identify expected category developments in the future

Consumers following strict vegan and vegetarian diets remain a small group of the population, whereas those restricting animal-based foods accounted for over 40% of global consumers in 2020.

This report will dive into the vegan and vegetarian consumer, how to appeal to them and the future outlook for vegan food.

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