Released on 4 November 2026
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How do you build effective marketing, product or retail strategies without the right consumer insights? Trick question…you can’t.
That’s where our 2027 consumer trends report comes in, packed with global data, regional spotlights and expert intel from Euromonitor. You’ll read about major lifestyle shifts and purchase motivations, alongside commercial implications, so you can cater to evolving expectations.
Download now to turn consumer demands into growth opportunities for your brand.
What’s inside?
- 5 trends on how people spend, connect, evaluate brands and define value in 2027
- 14 regional spotlights capturing local nuances
- 15 tactics to help you respond to evolving expectations
- 29 examples of brands that put these trends into context
- 100+ data points behind the biggest behavioural shifts
Why should you download?
- See what consumers won’t compromise on to strengthen your value proposition
- Understand the motivations behind purchase decisions and brand choice
- Anticipate shifting needs to guide your marketing, innovation and product plans
- Find practical tactics to inform your strategic decisions
Meet the Euromonitor experts:
Ali Angus
Head of Innovation
Shane MacGuill
Global Lead
Michelle Evans
Global Lead – Retail & Digital Shopper
Jana Rude
Senior Global Insight Manager – Consumers
Irina Barbalova
Global Lead – Beauty & Wellness
Every year, thousands of executives tap into Euromonitor’s global consumer trends to stay ahead of shifting behaviour. This report gives you actionable insights to support your strategy in 2027.
Visit our hub for more insights.
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Economic pressure, new tech and changing priorities are reshaping how consumers think and spend.
Passport brings data, insights, forecasts and expert analysis into one connected view, so you can spot the next shift and act with confidence.