You’ve been tasked with developing strategies to expand your business. That means you need to make informed, data-driven decisions to deliver impactful results.
Turn insights into action with Opportunity Minded—a series for enterprise leaders and corporate strategists (like you) who want to unlock growth.
Get started with this quick guide that helps you conduct a strategic market assessment.
What’s inside?
- How to evaluate category performance
- Three pillars of a landscape analysis with examples
- Risk scenario in review with GDP and inflation forecasts
Stream the latest episodes from Opportunity Minded
- How to stand out with effective product positioning and marketing claims
- Competitive benchmarking: How to spot gaps and drive growth
- Optimise your retail channel mix
- Mastering the product innovation process
- Market penetration and growing your market share
- Market entry strategies for global expansion
- Do you need to rethink consumer segmentation?
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