Your quick guide for a strategic market assessment
Released on 5 March 2025
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You’ve been tasked with developing strategies to expand your business. That means you need to make informed, data-driven decisions to deliver impactful results.
Turn insights into action with Opportunity Minded—a series for enterprise leaders and corporate strategists (like you) who want to unlock growth.
Get started with this quick guide that helps you conduct a strategic market assessment.
What’s inside?
- How to evaluate category performance
- Three pillars of a landscape analysis with examples
- Risk scenario in review with GDP and inflation forecasts
Why should you download?
- Find fundamental data for a strategic market assessment
- Get a blueprint to help you uncover expansion or investment opportunities
- Access future editions of Opportunity Minded for insights on consumer segmentation, channel optimisation and competitor benchmarking—to preview a few topics
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