GCC Future Outlook Summit - 2024

22 February 2024
9 AM – 2 PM GST
Fairmont Dubai


Join Euromonitor International at our GCC Future Outlook Summit to discover the untapped potential of this region. You’ll explore evolving consumer trends, innovation and the dynamic economic landscape to identify new opportunities.

Don't miss this insightful event that will help you navigate the future of business in this rapidly changing market.

Why you should attend:

  • Identify untapped markets and consumer segments for potential business expansion
  • Develop innovative solutions for managing value chains to enhance business efficiency
  • Identify potential for public-private partnerships to facilitate business growth
  • Receive the latest industry-specific consumer insights for strategic planning
  • Translate identified opportunities into practical and localised strategies for success


9:30 – 9:45 AM | Registration and Networking

9:45 – 10:10 AM | Welcome and Event Introduction

10:10 – 10:40 AM | Uncovering the Potential in GCC
Explore how the region stands out amidst a challenging global economic environment and where to find new opportunities. The session will help you understand growth avenues like untapped markets and consumer segments to diversify your audience.

Gain insights to help you develop new solutions for managing value chains, increase foreign investments and build public-private partnerships.

10:50 – 11:20 AM | The Evolution of the GCC Consumer
Learn about the most relevant consumer trends and how businesses can successfully drive engagement through digital innovation, immersive technologies and social media.

This session will help you understand consumer behaviour in the region and how you can create effective, localised strategies based on evolving needs.

11:20 – 11:40 AM | Interpreting Innovation: Clues from Recent Product Launches 
In this insightful exploration, we unravel the intricacies of innovation by closely examining the latest product launches. Each launch tells a story—a narrative rich with clues about industry trends, consumer needs, and the ever-evolving landscape of innovation. Join us as we decode the subtle signals of innovation embedded in recent launches in key food and beverage categories from around the world.

12 – 12:45 PM | How to Win in a Highly Opportunistic and Competitive Market
Join our panel of business leaders as they reveal winning strategies and tackle challenges head-on in the fiercely competitive, opportunity-rich GCC market. Don't miss out on this empowering session!

12:55 – 2 PM | Closing Remarks, Lunch and Networking

Meet the speakers

Speaker1 Image

Anna Tkacheva

Head of Category


Speaker2 Image

Fatina Dababneh

General Manager Marketing


Speaker3 Image

Sibylle Pomella

General Manager, Middle East

Euromonitor International

Speaker4 Image

Sowmya Ramaswami

Consulting Practice Manager, Global Trade and Exports

Euromonitor International

Speaker5 Image

Somaia Basha

Research Manager

Euromonitor International

Speaker6 Image

Stella Vatcheva

Global Head of Innovation

Euromonitor International

Meet our partners

Thank you! An email will be sent shortly with your confirmation and event details. If you don't see it, please check your spam folder.

22 February 2024 at 9 AM – 2 PM GST