Go digital or go home! Nurturing a new type of sports fan

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Euromonitor International was pleased to participate at LOGIN 2021. Download our presentation 'Go digital or go home! Nurturing a new type of sports fan'. Davide Calzoni, Senior Analyst, discusses how the profile of a sports fan has evolved greatly in the last decade, their preferences, values and behaviour.

Understanding how a digital sports fan differs from a traditional fan is crucial for sports properties looking to leverage the right assets and to unlock high levels of fan engagement as well as brand exposure with one’s sponsors.

Davide Calzoni

Senior Analyst

Euromonitor International