Digital Consumers - How Canadians Will Shop and Spend Differently
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Nearly universal access to the internet and fast technology development made fundamental shifts to the commerce landscape in Canada.
This extract identifies the characteristics, motivations and shopping preferences of the emerging digitally savvy consumer and highlights how companies and brands can better reach the market.
Download now to:
Discover what drives and influences Canadian e-commerce spending
Understand how digital consumers shop differently
Identify the differences in shopping preferences between generations
Euromonitor International is a partner ofeTail Canada.