Mature fragrance markets are responding to a shift in consumer priorities by gearing strategies towards creating meaning and value. Brands need to tap into a new era of aspiration centred on lifestyle to remain relevant.

This presentation examines the current state of the global fragrance industry and explores opportunities to appeal to evolving consumer demands.

Download now to:

• Understand the key drivers shaping the fragrance market
• Learn the obstacles and barriers impacting expansion strategies in the fragrance market
• Identify opportunities to better appeal to the evolving consumer demands