Eyes on Africa 2025 – Tapping into Africa’s consumer goods growth potential

24 June 2025
09.45–14.00 SAST
The Tryst, Johannesburg, South Africa

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Join us at Eyes on Africa 2025 to successfully navigate the evolving African consumer landscape and identify strategic growth opportunities in Sub-Saharan Africa. Attendees will gain critical insights into consumer behaviour, digital innovation, economic trends and actionable strategies to unlock long-term business success. 

Our expert panel and renowned industry speakers will provide invaluable insights to help you capitalise on the unique market potential.

Don’t miss this chance to transform your business strategies and unlock new growth opportunities. Secure your spot today and stay ahead of the curve in the ever-evolving FMCG landscape.

Why you should attend: 

Access the latest insights: Get the latest consumer and industry insights to inform your strategic planning.
Adapt to shifting expectations: Learn how to adapt to changing consumer expectations around value, convenience, digital innovation and commerce to remain competitive.
Understand key dynamics: Gain a deep understanding of the macro and socio-economic dynamics influencing growth across Sub-Saharan Africa.
Unlock growth opportunities: Receive invaluable insights and examples of successes to help you navigate and capitalise on the unique market potential.
Expert guidance and networking opportunities: Benefit from the knowledge and experience of our expert panel and renowned industry speakers to transform your business strategies and stay ahead in the ever-evolving FMCG landscape.

Agenda 

09.45 | Registration and networking

10.30 – 10.40 | Euromonitor International welcome address

10.40 – 11.20 | Strategies to unlock growth in the Sub-Saharan African economy
Explore strategies to unlock growth in Sub-Saharan Africa by gaining an understanding of the latest macroeconomic, industry and household trends. This session will provide insights into the current macro, socioeconomic and business environment, offering strategies to identify and unlock growth opportunities. 

11.25 – 12.10 | Beyond price: Winning the hearts and wallets of African consumers
Explore how businesses can navigate the pressures faced by today's African consumers and brands. As economic uncertainty deepens, price remains critical, but value now also includes convenience, ethics and emotional connection. This session will discuss how to harness digital innovation and rethink consumer engagement to stay relevant and competitive.

12.10 – 12.25 | How Euromonitor can help
Learn about the tools and resources Euromonitor offers to help you navigate the African market and capitalise on growth opportunities.

12.25 – 13.15 | [Panel discussion] The future is Africa: Exploring emerging opportunities
Join a panel of experts to explore Africa’s rapidly evolving FMCG landscape. The discussion will cover innovative business models, tech advancements and key market dynamics shaping the continent.

13.15 – 14.00 | Networking