2015 consumers like to shop but are time-poor, seeking convenience, greater choice, global availability and instant gratification. Their purchase decisions are increasingly being driven by the heart, making choices that have a positive impact on the world. Their lives are a blend of online activity and real world lifestyle – they want to access information instantly, share their lives on social media and showcase individuality.
Download our Top 10 Global Consumer Trends of 2015 white paper to learn more about consumer behaviour and consumption patterns.
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The Top 10 Global Consumer Trends 2016 edition is now available here.