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Small businesses and start ups face the same challenges as most companies: a fast paced business environment, cut-throat competitors and ever-changing consumer trends. So why is market research seen as a luxury only large corporations can afford?
Used wisely, market research can be a strategic investment for companies of any size, providing rich insights to gain a competitive edge.
Download now to:
- Understand how to assess the value of market research for your business
- Learn how to use market research successfully to launch a new product or enter a market
- Identify strategies for your own business, based on real case study examples