How Companies Need to Prepare for Super Apps

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Consumers have begun to embrace one-stop-shop apps because they offer a seamless, integrated, contextualized and efficient experience. How do incumbent banks, commerce players and even apps prepare for the rise of these super apps?

Download this slide deck presented by Michelle Evans, Head of Digital Consumer Research at Euromonitor International at the Money 20/20 Asia Conference on “How Companies Need to Prepare for Super Apps” to learn the challenges and opportunities these next-generation operating systems will present.

Download now to:

Find out how China shows the world where the internet is going
Know why consumers are embracing all-in-one apps
Be aware of what tech players are attempting to do to emulate their Chinese competitors’ success

Michelle Evans

Head of Digital Consumer Research

Euromonitor International