Top 10 Global Consumer Trends for 2018

Top 10 Global Consumer Trends for 2018

2018 will see consumers continuing to question their values, priorities and purchasing decisions, prioritising brands and issues that matter to them. Mobile technology and internet accessibility, in particular, will play a key role in shaping consumer preferences in 2018.

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Euromonitor International analysts examine the latest global trends and local insights revealed by their ongoing research across industries, countries, economies and consumers.

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