Modern Nicotine Use: Challenges in Tracking
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- Which markets are seeing the largest downturns in smoking prevalance?
- What are strengths and drawbacks of information sources used to track nicotine consumption?
- What are the key things to consider when conducting consumer surveys about smoking habits?
For the first time in a century it is possible to conceive a world in which the cigarette is not a mainstream consumer product. However, the pace and nature of change is not evenly distributed. It is important for regulators and those influencing smoking policy to accurately capture consumer usage and attitudes towards nicotine and tobacco products in different countries.
In this white paper we explore key trends in modern nicotine use. We look at the challenges of capturing accurate and standardised global data, highlighting the best practice methods used in Euromonitor International's annual Nicotine Survey.
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