Eco Worriers: Global Green Behaviour and Market Impact
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Sixty-four percent of consumers across the world claim that they try to have a positive impact on the environment on an everyday basis. As consumers become more environmentally conscious, organisations need to adapt to meet the evolving needs of their customers.
Download this white paper to:
Examine the environmentally conscious consumer
Identify the green attributes "eco worriers" are willing to pay more for
Analyse the most important factors to consumers during purchasing decisions