This white paper supports companies operating in emerging markets during economic crises. From convenient and indulgent purchases to transparency, nostalgia and status, this document explores key trends to watch that offer organizations growth opportunities.
Download this white paper now to find out:
- Which categories offer companies the opportunity to benefit from consumer short-termism in emerging countries?
- Where can one bet on indulgence and pleasure, and where on rationality and calculation?
- Is nostalgia a powerful driver to boost sales of a product?