How China's Urban Millennials and Gen Z Live and Spend
Get latest insights around China's upcoming generations' spending and lifestyle habits.
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The Three Key Themes and Eight Trends are:
1. Ubiquitous Digital Convenience
- Living on Smartphones
- “Keeping Up with Influencers”
- Comfort and Convenience in the Home
2. Developing Shopping Preferences
- Premiumisation: A Tale of Two Groups
- Redefined “Made in China”
3. Modern Urban Life
- Pets as Family
- Advanced Parenting
- Self-Entertainment
In 2019, millennials and Generation Z accounted for almost 40% of the population in China, an important segment driving the Chinese consumer market.
This report helps local and global businesses understand Chinese urban millennials and Generation Z to seize the market opportunities they offer, focusing on three key themes and eight trends that are critical when profiling this distinctive and important consumer segment.
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