Channel shifts and digital shopping habits that accelerated due to Coronavirus (COVID-19) required significant and strategic business changes to meet sudden demands.

Quantify and compare digital shopping behaviours before and during the height of lockdowns to adapt your strategy in a post-pandemic world.

• Analyse five digital shifts in the path to purchase
• Discover which product and service categories saw the biggest digital gains
• Identify ways to integrate a proper technological infrastructure to reduce future risk