The Digital Consumer Journey: Who Is Behind The Crisis-Inspired E-Commerce Surge
This white paper showcases data from Euromonitor's Digital Consumer Survey; explaining the acceleration of the digital channel during the coronavirus pandemic.
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Download now to:
- Analyse five digital shifts in the path to purchase
- Discover which product and service categories saw the biggest digital gains
- Identify ways to integrate a proper technological infrastructure to reduce future risk
Channel shifts and digital shopping habits that accelerated due to Coronavirus (COVID-19) required significant and strategic business changes to meet sudden demands.
Quantify and compare digital shopping behaviours before and during the height of lockdowns to adapt your strategy in a post-pandemic world.
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