Mobile is reshaping the retail landscape, taking market share from other channels as overall digital retail volume grows. However, device-switching for researching, selecting and purchasing products is still commonplace, and consumers remain cautious of new payment methods due to security and privacy concerns. How can retailers use omnichannel strategies to create a seamless shopping experience?
Watch now to:
- Learn about the early adopters who report regular mobile purchases in three or more categories
- Uncover which smartphone purchase platforms perform better in emerging markets
- Find out what’s next for in-store mobile payments and how they appeal to hyperconnected consumers
Our expert analysts will elaborate on new trends and provide a wealth of knowledge on industries, economies and consumers.