The millennial generation stood at 30% of the global population in 2014 and is forecast to grow substantially by 2019. To cater to this growing consumer base, FMCG companies must actively engage in developing products that appeal to millennials, while avoiding a “one size fits all” solution. How do their values, spending priorities and experiences impact buying behavior?
Watch now to:
- Understand how the use of devices and smartphones affect the browsing and purchasing process for millennials and how they interact with brands online
- Recognize which markets hold the greatest potential, examining levels of income and how millennials choose to spend their money
- Explore how consumer goods manufacturers and retailers are capitalizing on innovations and trends appealing to millennials
Our expert analyst will elaborate on new trends and provide a wealth of knowledge on industries, economies and consumers.