Coronavirus (COVID-19) is having an unprecedented impact on how people shop and the products they are choosing to buy, with many 'classic' home care brands experiencing strong growth.
Join Ian Bell as he examines the consequences of COVID-19 for home care and associated consumer appliances, as consumers progress from stockpiling to lockdown consumerism. He explores new 'normal' patterns of behaviour and preferences likely to emerge, and the longer-term impact on sustainability, efficacy and legislation initiatives.
Global Lead: Home and Tech Research
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