Understanding Sustainable Living Through Product Claims

Released on Tuesday, November 16th 2021

Download the slides and recording from this on-demand webinar!


As consumers and businesses pay more attention to social and environmental issues, product claims are becoming increasingly important for brands to communicate sustainability.

Watch now to learn:

  • How companies communicate product sustainability
  • How consumers respond to sustainability claims
  • Which sustainability product claims are set to grow post-pandemic
  • What markets to prioritise and how to appeal to sustainable consumers
  • How to adapt your product claims to local preferences

In this webinar, we track sustainability claims across 40 countries and over 30,000 brands, assessing their popularity and growth as well the impact on consumer engagement and satisfaction.

Speaker1 Image

Jared Conway

Head of Research

Euromonitor International

Speaker2 Image

Maria Coronado Robles

Sustainability Insights Manager

Euromonitor International

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