More than ever the future behavior of tobacco and nicotine consumers is difficult to predict, particularly in the context of new formats, regulatory and taxation changes and shifts in perceptions of safety.
Learn about evolving consumer attitudes towards tobacco and nicotine products from our 2021 Voice of the Consumer Nicotine Survey results. Discover how usage is changing over time, how people intend to change their habits and the factors driving change.
Senior Industry Manager, Tobacco
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Our report identifies the trends that will define consumer behaviour and influence business strategies this year.