How to Apply Megatrends for Effective Strategic Planning
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Watch now to learn:
- Learn how Euromonitor’s 8 megatrends are evolving across different industries and markets
- Understand how our Megatrends and Innovation frameworks can support your consumer-centric portfolio development and innovation
- Get practical examples of how to apply this to your business and inform strategic planning
Megatrends are long-term shifts in consumer behaviour and are having a profound impact across consumer markets. Businesses need to conduct megatrend analysis in order to anticipate market developments, lead disruptive change in their industries and stay ahead of the competition.
This webinar will shed light on what megatrends you should be considering and how to use megatrend analysis to predict the future of your industry and shape strategic planning.
Alison Angus
Head of Lifestyles
Euromonitor International
Stella Vatcheva
Innovation Practice Manager
Euromonitor International
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The Importance of Megatrend Analysis
A megatrend is a shift in behaviour or attitude that has global impact and crosses multiple industries. In a rapidly changing global environment, megatrend analysis is critical for companies seeking to drive sustainable growth and remain relevant as competition increases and new ideas disrupt entire industries.