Luxury and COVID-19: Effects on the Industry
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Watch now to learn:
- Identify economic impacts on a local, regional and global scale
- Discover how consumer behaviour trends like digitalisation and healthy living influence luxury players
- Explore how leading brands plan to rebuild their marketing strategies with empathy and consumer connection
Coronavirus (COVID-19) presents a huge threat to the US$1 trillion luxury goods market in 2020.
Euromonitor International’s Head of Luxury Goods, Fflur Roberts, dives deep into how luxury will be most impacted across all FMCG industries.
Fflur Roberts
Head of Luxury Goods
Euromonitor International
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