COVID-19 has demonstrated itself as a global disruptor, having an unforeseen impact on consumer confidence and behaviour. These changes have caused the global supply chains to re-evaluate the current dynamics of supply versus demand, from upstream operations to downstream distribution.

As B2C companies rapidly adapt to the new situation, B2B industries are pressured to keep up, whether it is through expansions of partnerships, business models or fundamental changes to how they engage customers. Join us as we explore five key themes in best practices on how B2B companies can navigate through these challenging times.