How bars, restaurants and away-from-home events can adjust their strategies serve at home demand
What social occasions will look like in the COVID-era
Whether consumers will still demand premium 'experiential' brands
The coronavirus (COVID-19) pandemic has caused unprecedented upheaval across the drink industry, calling for new strategies and new ways to reach consumers.
Download our webinar to hear our panel of experts discuss the implications for restaurants and other on-trade channels; the opportunities for drinks brands to reach consumers at home and how the economic crisis is likely to put the brakes on premiumisation in the drinks industry.
Global Lead - Food & Beverage
Head of Soft Drinks
Head of Alcoholic Drinks
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The coronavirus (COVID-19) pandemic forced consumers to adopt new habits, reevaluate priorities and shift consumption. This on-demand webinar analyses the short- and long-term implications of COVID-19 on consumer behaviour and how businesses can prepare for these shifts.