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The coronavirus (COVID-19) pandemic has caused unprecedented upheaval across the drink industry, calling for new strategies and new ways to reach consumers.
Download our webinar to hear our panel of experts discuss the implications for restaurants and other on-trade channels; the opportunities for drinks brands to reach consumers at home and how the economic crisis is likely to put the brakes on premiumisation in the drinks industry.
Watch now to hear us discuss:
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How bars, restaurants and away-from-home events can adjust their strategies serve at home demand
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What social occasions will look like in the COVID-era
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Whether consumers will still demand premium 'experiential' brands
Michael Schaefer
Global Lead - Food & Beverage
Euromonitor International
Howard Telford
Head of Soft Drinks
Euromonitor International
Spiros Malandrakis
Head of Alcoholic Drinks
Euromonitor International