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2020 Consumer Types: Who They Are and How They Live

       
Watch this webinar on demand! A confirmation will be sent to your email address with your link to download the slides and recording.

Relying on standard demographics such as age and gender to create effective strategies can give a skewed view of consumer habits and lifestyle choices, so it is vital to look beyond and understand their values, influences and buying behaviours.
This webinar uses data from our annual Lifestyles Survey to explore 11 distinct categories consumers can be grouped into.

Watch now to:

  • Learn about how and why different consumers shop the way they do
  • Understand how COVID-19 has impacted buying habits of 11 consumer types
  • Identify how businesses can meet the needs and wants of each consumer type


Amrutha Shridhar

Research Consultant – Consumer Insights

Euromonitor International

Euromonitor International

Euromonitor International

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