2020 Consumer Types: Who They Are and How They Live

Download the slides and recording from this on-demand webinar!

Learn about how and why different consumers shop the way they do
Understand how COVID-19 has impacted buying habits of 11 consumer types
Identify how businesses can meet the needs and wants of each consumer type

Relying on standard demographics such as age and gender to create effective strategies can give a skewed view of consumer habits and lifestyle choices, so it is vital to look beyond and understand their values, influences and buying behaviours.

This webinar uses data from our annual Lifestyles Survey to explore 11 distinct categories consumers can be grouped into.

Amrutha Shridhar

Research Consultant – Consumer Insights

Euromonitor International

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