How To Drive Product Innovation Using Health Product Claims

Released on Tuesday 12th April, 2022

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The global pandemic significantly shifted consumer attitudes and priorities towards health, but what will they seek from brands when immunity becomes less of a driving factor behind purchasing decisions?

This webinar analyses consumer trends alongside product claims and attributes on global and regional levels to help brands decide where to invest and how to build effective marketing strategies.

Watch now to:

  • Identify what kind of claims consumers are engaging with the most
  • See what other brands are doing with their product portfolios
  • Understand how physical and emotional wellbeing is translating to health products
Speaker1 Image

Matthew Oster

Senior Industry Manager - Consumer Health

Euromonitor International

Speaker2 Image

Jared Conway

Head of Research - Training and Product Development

Euromonitor International

Speaker3 Image

Alison Angus

Head of Lifestyles

Euromonitor International

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