Changing Alcoholic Drinks Trends in APAC

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Watch now to:

  • Understand how generational shift shapes the alcoholic drinks industry
  • Explore which alcoholic drinks category is emerging fast accross industries
  • Identify how retailers can seek opportunities from the latest industy trends

Consumers in Asia are prioritizing their wellbeing after coronavirus, accelerating the mindful drinking trend. In fact, 63% of millennials drink less to avoid long-term health risks or feel healthier, leading millennials to prefer drinking once a month, every few months or less.

This webinar discusses the alcoholic drinks product categories expected to have a better performance after the pandemic.

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Oryoon Lee

Research Analyst

Euromonitor International

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