Consumers may love meat, but protein derived from animal sources is set to hit 64% of total added protein purchased globally by 2020, which will put enormous pressure on our natural resources. With increasing awareness of sustainability and health concerns, plant-based protein is growing in terms of options available and ways it can be incorporated into consumer diets.
Watch now to:
- Learn which major food companies are investing in plant-based protein alternatives.
- Understand shifting preferences as consumers begin substituting for meat in their diet.
- Track new growth in the industry and identify potential future trends in related areas.
Our expert analyst elaborates on new trends and provide a wealth of knowledge on industries, economies and consumers.