Via for Ingredient Companies
Via helps ingredient companies gain actionable insight on ingredient claims, flavours, fragrances and product pricing. Stay relevant and competitive by ensuring that your products meet consumer needs.
With access to data from 1,500 online retailers and 40 countries, Via helps ingredient companies stay on top of ecommerce trends across pricing, promotional discounting, product positioning and assortment.
Demonstrate an understanding of your client's company and brands by monitoring their online product assortment. Compare your clients' channel strategy against their biggest competitors across retailers in current or prospective markets.
Inform pricing strategies
Ensure your offers make sense and elevate your consultative approach by understanding how online retailers are pricing and discounting. Understand and leverage the price corridors your b2c partners are working with and see how they vary across categories, countries and retailers.
Track claims on a global basis to support new product ideation and development. See what developments may be worth investing in by analysing what flavour, fragrance and ingredient claims are on the rise across brands, categories and countries.
Build informed sales pitches
Build informed sales pitches or account management sessions using a wide range of product examples and map product prevalence by company, brand, product category/format, ingredient claim, flavour, fragrance, pack type and other attributes.