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While children may represent a dwindling demographic in terms of share of the population, they are a growing market force with unprecedented purchasing power and influence on the household budget. This strategy briefing takes a close look at the global impact of the young generation and its attitudes towards technology, health, culture and relationships on relevant consumer markets.

Download now to:

  • Uncover key characteristics shared across this independent consumer group
  • Explore unique trends by demographic and factors affecting demand
  • Inform your business strategy and align with consumer market trends