Hotels and the Sharing Economy:
What does the Future Hold?
By Euromonitor International for ITB Academy Webinar 2015
The global hotel industry has achieved its fifth consecutive year of growth, with sales of US$512 billion. But this increase is only a fraction of the astronomical rate at which private rental platforms HomeAway and Airbnb are growing. As awareness of these platforms grows, hotels need to adapt their strategies to compete with the influx of peer-to-peer lodging platforms.
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