Western Europe is a mature region for retail tissue, with per capita consumption of 8.7 kg per person. High level of market penetration, along with slow population growth and prominence of private label are the main factors causing sluggish value and volume growth in retail tissue in the region.
Some categories remain however more dynamic than others and offer a number of opportunities for growth. According to Euromonitor International, the region’s unmet potential is estimated at 1.2 million tonnes, or US$4 billion in retail consumer tissue.
This report will therefore include the following topics:
- Key trends in retail tissue in Western Europe, key category dynamics, and fastest growing markets
- Current and potential risks for future growth
- Finding opportunities – focus on drivers of future growth, including success stories in value-added innovation, retail dynamics, and e-commerce strategies
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